Elder Scrolls online to have a subscription

We're building a game with the freedom to play - alone or with your friends - as much as you want. A game with meaningful and consistent content - one packed with hundreds of hours of gameplay that can be experienced right away and one that will be supported with premium customer support. Charging a flat monthly (or subscription) fee means that we will offer players the game we set out to make, and the one that fans want to play. Going with any other model meant that we would have to make sacrifices and changes we weren't willing to make.

Well, thats easy to say, but will you do it ?

The bar has been set by the free to play / subscription less games.

Guildwars 2:
Content updates every 2 weeks which include new areas and dungeons. As well as new gameplay.

Star Trek Online:
Content updates every 1 - 2 months. Free Expansions that double the size of the game and completely redo the experance.

Ever MMO contains hundreds of hours of gameplay, the free ones  even more. Subscriptions just mean you can get a burst  of income for the first 2 months. Once people blow though all your content in a week they will unsub and then you can go Free to play.

Make sure you launch with a in game Store as well to sell the new content for maxamin profit  along with the subscription !