EA Origin

This is EA's second try at doing steam, this time it looks ok but there is no incentive to use it over getting a boxed retail game.

Example is Battlefield 3, which is priced as $89 NZD ( 73 USD ), this is the same as boxed retail but more than what it would be if I got it via steam.

EA are cunning though and it doesn't look like Battlefield 3 is coming to steam it will only be on Origin.

Still its better than Activision who inisit on charging console prices for their PC games $119 NZD ( 97 USD ) for call of duty at retail.